Search Engine Optimisation
Our tailor made advanced SEO techniques provide unique solutions for you that boost visibility and make your website claim optimal search engine positions. Our strategies deliver maximum return on your investment, and include innovative techniques that respond to variations in search habits and allow your website – and ultimately business – to grow.
We use a variety of strategies encompassing content development, PR and outreach and site maintenance – a full 360 SEO package ensuring the best possible SEO solution for you. We have over a decade of experience providing tailor made search engine marketing services and have delivered good rankings for our clients. There is nothing more pleasing than seeing our client’s websites appear on the first page of Google search results following our hard work.
As we do not believe in a ‘one size fits all’ strategy, we carefully listen to your needs and requirements and create a unique solution that is tailored to meet your specific website audience and business goals. We work directly with you so that we can determine what tactics yield the best results for your campaign.
Throughout our journey together, we will constantly monitor and refine your search engine rankings, while ensuring that we stick to all SEO Code of Ethics. We achieve our top rankings with dedication, hard work and proven optimisation methods, and stay clear of spam and cloaking techniques.
Simply put, our success depends on your success.
Although everyone wants to rank on the first page of Google, not everyone deserves to be there. Your business website earns that right through an intricate algorithm by Google that contain over 200 signals to determine the ranking of websites. This algorithm is constantly being updated – just last year there were over 540 quality improvements to it!
THLG Media understands that quick results are crucial. However, in the world of SEO, an on-going cohesive strategy will ensure long term search engine stability of the site.
10 Elements of SEO
- SEO Consulting: We will help you assess your SEO goals and develop a strategy for long term search marketing. We can either support and guide your own marketing team, or take over the entire SEO component.
- Keyword Research & Analysis: Our keyword research will help you identify high converting and competitive keywords as well as understand important search and online behaviour.
- SEO Audits: Our SEO audits provide an in-depth analysis of your website, and will help you locate areas for improvement ensuring maximum visibility for your website by search engines, which will be able to discover, crawl and index your pages better.
- SEO Analysis: From your website structure to internal architecture, we provide recommendations that will help you become more relevant and align with your keywords.
- Recovery from Algorithmic Penalties: We will audit links and review your backlink profiles and help your website recover from algorithmic penalties incurred with Google updates such as Panda and Penguin, and will also fix prior mistakes made.
- Link Building: We understand that links are still important tools used within ranking, and incorporate the correct content marketing techniques, outreach and PR with carefully crafted content and submissions for the long term success of your brand. Our specialists will bring your website up to standards for link building by creating linkable content.
- Content Marketing: This is crucial to any marketing campaign, and our content marketing team will help your website come into the spotlight. We provide consistent, relevant and valuable content that will drive customer action. In addition to written content, our team of creative writers, designers and developers provide infographics and interactive content such as animations and video elements.
- PR & Outreach: In addition to creating content, we also help distribute it to the right channels as we have developed contacts with the most authoritative influencers and publishers. This way, you are sure that your brand is connected and shared appropriately with key influencers which will get your word out there.
- Social Media: SEO and social media are closely intertwined; social media encourages more external links to your content and is a useful broadcast channel that will help reach your target audience.
- Reporting: We provide monthly reports on your website performance including analytics on visibility, analytics, conversions and revenue, so you can see how your SEO investment and efforts are working best for your company.
Stay one step ahead of your competition with an effective SEO strategy that will help drive traffic to your website.
10 SEO Statistics
Here are 10 of several reasons why SEO delivers real value for businesses:
- 89% of people use search engines in their decision processes when making a purchase.
- Approx. 90% of marketers globally rated SEO as successful in terms of boosting search rankings, lead generation and website traffic.
- 87% of smartphone owners use search engines at least once a day
- 70% of links clicked on in searches are organic, not paid.
- 61% of global Internet users research products online.
- 50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase.
- Search engines are the #1 driver of online traffic to websites, beating social media by over 300%
- Inbound marketing costs 62% less per lead compared to traditional, outbound marketing.
- SEO leads enjoy an approximate 15% close rate, while outbound leads have a 1.7% close rate.
- By the end of 2018, there will be 73 billion phone calls generated from mobile search alone. Calls from search are growing by 42% a year.
Contact us today and find out how we can boost your business with our SEO services.