Pay Per Click (PPC) Management


THLG Media effectively manages your paid campaigns, relying on the expertise of our team who cover your needs from start to end in order to deliver maximum return on your investment. Our paid advertising strategies cover all possible channels from paid social to paid search.

Pay per click (PPC) advertising increases brand awareness and is the fastest way to get your company product or brand in front of your target audience via ads on search engines, and other channels. It is the best way to generate qualified traffic that can convert into customers and is ideal if you’re looking to market a new product and get ahead of your competition quickly.

With PPC advertising, you have control of the budget and can easily keep track of your ROI for your campaign, since you only pay when someone visits your landing page. Our paid search engine ads allow you to dominate your industry and keywords, giving you excellent brand exposure. In addition, PPC ads help you understand your audience better as our team will be able to report which ads, keywords and placements generate the best ROI.

THLG Media provides campaign management strategies and covers all your PPC advertising needs to identify which approach works best for your particular company, brand and industry in order to generate conversions. Our PPC advertising specialists use a wide range of platforms and campaigns for the most effective ROI.

Get ahead of your competition today with THLG Media PPC Advertising Services.



PPC Strategy: We will work together with you and tailor a PPC campaign that suits your needs. We make sure we research your industry, business and competitors and identify the optimal channels to launch PPC ad campaigns to suit your budget and requirement. From Google Adwords, which is the major platform used, to Bing and other contextual search platforms, we will help you take advantage of traffic from a variety of sources.

Implementation: Whether you have an existing campaign running or need to establish brand new campaigns, we will be able to work with you and deliver a strategy accordingly. In addition, we ensure that your landing page has a clear call to action with easy to follow steps which will help increase conversion rates and maximize your ROI.

Keyword Determination: Through extensive research, we will ensure that you are targeting the best keywords for your needs and are making full use of your budget. This way you are ensured maximum exposure while keeping bid costs at a relatively low level.

Ad Copy Writing: Our content writing team are well versed with writing concise and captivating ad copy, ensuring your advertisements are focused to your keywords and the landing pages, and also appear attractive to your target audience. We top things off with a strong call to action and continuously test the copy to make sure you are getting good traffic at minimum cost.

Ad Enhancement: We help you transform your normal ad copy with Ad Extensions – which enhances your ad with extra business information, and Shopping Campaigns and Shopping Ads – which show a photo of the product, with price, title and store name. These tools help you gain more leads.

Testing:  We test and track the playing field with immediate feedback, which allows our team to analyze the strategy adopted, keywords, location, and other parameters in order to re-adjust based on the keywords, landing pages and ad copy that is most effective at driving traffic towards your site. Based on this, our team can segment and target users based on keywords and location which will be useful to isolate for multiple campaigns.

Ongoing Optimisation: Our work is not done after initial testing and implementation – we keep on refining and focusing the campaign in order to push performance and ensure that you are getting the best ROI. We closely analyse click through rates and conversion rates and adjust bid management accordingly.

Reports: We will update you with detailed monthly campaign reports on your PPC campaign and how your paid search is performing against key metrics. In addition, we will provide recommendations if the campaign needs adjustments and any interesting insights that we pick up on your targeted audience behaviour – i.e. which keywords and ads generate the best ROI.

Still not convinced that PPC Advertising is essential for your business? Here are a few statistics that will help change your mind:

  • According to Google, businesses make $2 in revenue for each $1 spent on Adwords.
  • The top three paid ads get over 40% of clicks on the search results page.
  • Approximately 98% of people choose a business on Page 1 of search results – if you aren’t on it via organic, then paid is a quick way to be noticed.
  • Interestingly, 72% of marketers that use Adwords plan to increase their budgets for PPC.


If you would like to find out more about boosting brand awareness and generating traffic to your site quickly via PPC ads, get in touch with us today.